Amazon Seller Link for Customer to Leave Product Review
Updated 2022 with up-to-engagement tactics and strategies.
Every bit we all know, reviews are critical to a product's success on Amazon. Ever since, Amazon removed incentivized reviews, getting reviews has been harder and harder. However, in that location are some easy sure-fire ways to get reviews – some that are completely white-hat, and some not and then white-chapeau.
In this post, we'll discuss the current state of affairs for Amazon reviews and how to get those critical commencement reviews.
How to Get Amazon Reviews and Ratings
This article volition describe how to get Ratings which include both text reviews and uncomplicated star ratings of your product. Your overall rating is what contributes to the the star rating of a production, which is what we all care most.
In 2020, Amazon transitioned Reviews to Ratings. The divergence is that customers can now but go out a star rating without leaving a text review.
It is far easier for a custom to go out a star rating than a written review. The effect has been that is at present easier to get ratings on Amazon. Ratings likewise tend to skew higher than reviews.
How Amazon Calculates Production Ratings
Ever since Amazon removed incentivized reviews and introducedverifiedandnon-verified reviews, how Amazon calculates a production's rating has become increasing complex. All ratings and reviews are not weighted equally.
Amazon uses a complex weighted-average algorithm when calculating the average rating of a product. A product with merely one five-star review could potentially have a rating of anywhere from 0-5 stars.
Amazon does not reveal the factors considered in this algorithm but information technology's unremarkably accepted the post-obit variables are important:
- Review age
- Reviewer contour (number of reviews, boilerplate rating of reviews left, etc.)
- Length of review
- Number of helpful votes
- Verified or non-verified
- Rating vs written review
- Departure from mean rating
Essentially, a contempo long review that with a number of helpful votes written from a reviewer with a strong reviewer profile will likely testify up near the top of your reviews and will also weight your overall rating more than heavily.
Amazon White Hat Review Strategy
Hither'south a solid white hat review strategy for getting Amazon product reviews and ratings:
#1White Chapeau Tactic #one: Amazon Vine
In Dec 2019, Amazon rolled out the Vine plan to all sellers.
To use Vine you enroll your product via the Advertising menu within Seller Central. You then requite your production away to Vine Voices members (people with a history of providing insightful reviews). As of October 2021, it will cost $200 per product to enroll. Prior to Oct 2021 it was free but information technology'due south still a bargain compared to the $2500 it used to cost for Vendor Primal clients. Yous can only enroll products with less than xxx reviews.
Vine is a slap-up way to go some early reviews with i caveat: Vine reviews have been known to be more than disquisitional than average. 1-3 star reviews are not uncommon. Contrast this with the Early Reviewer program where most reviews typically are 4 or 5 stars.
#2White Hat Tactic #ii: Use the Request a Review Button
As previously mentioned, Amazon rolled out the Request a Review push in 2019. In our testing, we've found this button results in nearly a ten% to xx% increase in the charge per unit of reviews. Increasing the probability that existing customers leave a review is the most important thing that you can do to increment your number of reviews.
Hither are some more than details about what orders you tin use this push on and what exactly happens when it's pressed:
- Must be used on orders within iv-30 days of an society being delivered
- Product rating asking and seller feedback request volition be sent in the same email
- Message cannot be customized
- Using itdoes not disallow you from requesting a review separately
You can manually click this button within your Manage Orders page within Seller Central. However, the easiest manner by far is to use some tool to automate this such as Jungle Scout'southward chrome extension.
#3White Hat Tactic #3: Use Product Inserts
Production inserts can be useful when reminding customers to get out a review although you must exist careful not to provide any if/and so statements in the insert circumlocution, for example, "If you leave us a review then we'll give you a lifetime extended warranty".
One effective and relatively risk-free mode to use inserts is to ask customers to annals their product for an extended warranty (or something similar) to get their email. Afterwards, you can enter them in an electronic mail auto-responder series to remind them to get out a review.
Amazon transport an ominous e-mail to sellers reminding them not to use inserts to inquire for positive reviews. Reminding the customer to leave a review is still OK, you just can't ask them to leave a positive review.
#4White Hat Tactic #four: Use ManyChat to Engage With Previous Customers
If you're not using ManyChat to help increment your Amazon sales you should be now. The full details of how to set up up your ManyChat bot are beyond the scope of this commodity but you can practice it within a few minutes. A sample period would like the following:
You tin utilise an append service to target previous customers or use an existing audience yous have set upwardly (if you don't use either of these two things you'll basically exist employing a spray and pray approach).
#vWhite Hat Tactic #five: Product Giveaways and Discounted Products
Past using steep discounts, you lot can become more than sales for your products and increase the likelihood of more reviews. I price all of our prices with a 25% discount when launching them to get stronger firsthand sales.
There are also discount andrebate clubs that button the boundaries of white hat tactics but are still technically TOS compliant every bit of this writing. RebateKey is ane of the most popular of these services. These services often are more aimed at getting sellers total toll credit for sales than reviews per se but a high percentage of purchasers do in fact leave reviews.
#6White Lid Tactic #six: Launch New Products to an Email List (VIP Club)
Hopefully, you've been building your off-Amazon e-mail listing. If you accept an email list, then when you lot launch new products exercise not transport them links to your website to buy, instead send them direct to your Amazon product particular page on Amazon.This accomplishes two things:
- Y'all get vital initial sales velocity for your products
- Your electronic mail list is more likely to produce satisfied customers who will afterward go out reviews
Sales velocity is critical for Amazon. There are some who believe Amazon likewise rewards brands that produce sales on Amazon from outside of Amazon.
2nd, your electronic mail list is probable to be an audience of people who similar your production. Later, they'll be more likely to exit positive reviews. Yous can also get into grey-chapeau strategies and in your electronic mail nail ask customers to email you after purchase and offer them some kind of refund via PayPal. You're not refunding them in return for a review – you're just offering a production discount. Of course, once they email you, you've gotten that critical customer engagement and it'south easier to solicit reviews from them.
How to Notice Who Left an Amazon Review?
At this betoken, you may be wondering if at that place's a fashion to figure outwholeft you a review for a item product. Amazon certainly does not arrive like shooting fish in a barrel to figure out who left a review. Clever services (often Chrome Extensions) for many years have used advanced techniques (specifically something called aprofile ID) to assist sellers make up one's mind the Order ID of who left a review. Amazon has closed these loopholes. Every bit of now the merely way to figure out who left a review is if the customer uses the aforementioned name on their production review equally they use in their shipping accost.
#7 White Hat Tactic #7: Request Reviews from Customers Who Have Left Positive Seller Feedback
Most buyers on Amazon don't quite understand the divergence between seller feedback and production reviews. Most of u.s.a. take probably seen product reviews left in Seller Feedback at some point. It is essential to constantly review your seller feedback.
Proactively email all customers who have left positive seller feedback, especially those who left product reviews, and request them to leave product reviews. I even include an attachment like this with my emails explaining how exactly to leave product reviews. Just a small minority of buyers get out whatever feedback and those who have left seller feedback are more than likely to go out product reviews.
#viiiWhite Hat Tactic #8: Employ Amazon to Contact Disquisitional Reviewers
Up until recently, you were unable to contact customers who left a negative review as it was well-nigh incommunicable to detect the buyer identity of a critical reviewer. In 2021 though, Amazon rolled out the ability to contact customers who have left a iii-star review or less.
This features works well to initiate a dialogue with customers who left critical reviews and hopefully make them happy and accept them revise their reviews. There's some important notes about this buyer contact feature though:
- Amazon sends critical reviewers a canned bulletin (and you lot can not send a custom message until the customer responds to the canned message
- Y'all must be Brand Registered
- At that place is contingency on the customer revising the review
This tactic won't get y'all any more reviews, just having customers change or delete negative reviews is arguably more impactful than annihilation else.
#ixWhite Hat Tactic #9: Great Packaging
In ecommerce, slap-up product packaging leads customers to overlook product flaws and bad packaging makes them find flaws. Your product packaging is the first impression a client will have of your product and oftentimes what customers volition go out their review based on. Y'all can see an example of 1 of the packaging for one of our previous brands below.
If you desire to take a 4.5 star or five star product y'all need to spend a little chip more fourth dimension and endeavour on your production packaging. This ways no poly numberless and no plain boxes. Use full-color boxes when possible. Include adequate utilize-manuals (even for the simplest products) and other product inserts that give your product a polished experience.
#10White Hat Tactic #ten: Request Reviews from Customers You've Provided Customer Service To
If you appoint in a chat with people and provide great client service, most people are happy to go out a groovy review regardless of the product. And I hateful real engagement – not some Feedback Genius autoresponder. Engagement tin include:
- Questions well-nigh a product earlier a buy
- Technical support after a purchase
- Returns for a product that is just no longer needed
- Making an unhappy customer happy
If you accept a chat with a customer and you inquire them "can you leave a review?" nearly customers will happily oblige.The easiest reviews to get are from customers who ask a product question and then social club. Check up on them in a week to make sure they got the product. Afterward they respond to your business email confirming they got the production then ask for a review.
Grey & Black Hat Amazon Product Review Techniques
No article on getting Amazon reviews would be consummate without speaking most grey and blackness hat review techniques. I exercise not endorse these techniques at all (in fact, I would strongly propose you avoid them altogether) but it's valuable to know what techniques sellers are using to get reviews in today's Amazon world.
#1Blackness Chapeau Tactic #one: Friend and Acquaintance Reviews
I suspect most sellers have been guilty of soliciting a review or ii from a family unit member or friend. This is strictly confronting Amazon's TOS. Amazon is very good at detecting connections between reviewers and sellers (via shared shipping addresses, IP addresses, etc.) then sellers must be careful to avert having these connections detected by Amazon if using these strategies. If used sparingly, the detection levels from Amazon are depression and generally, if Amazon is suspicious of a modest number of reviews, they volition simply prevent them from being published.
Account Suspension Take chances level: Depression
#iiBlack Hat Tactic #two: Facebook Review Groups
On Facebook there exist A LOT ofReview Groups where you give away your product to group members and refund them later on they've posted a review. Here's an example of ane Facebook review grouping. Search for "review group" on Facebook and you'll encounter tons more than.
This is explicit commutation of a refund for a review is one of Amazon's most suspendable criminal offence. Given that the entire substitution takes identify off of Amazon information technology is difficult to track, however, all information technology takes is one client messaging y'all through Amazon asking for their refund to immediately arouse significant suspicion from Amazon.
Account Suspension Risk Level: Medium
#3Black Chapeau Tactic #3: Using E-mail Append Services to Target/Contact Customers
Amazon famously does everything possible to keep sellers from accessing client information. They hide electronic mail addresses and phone numbers. Electronic mail appending services take Amazon shipping information and friction match information technology against Big Data databases to obtain a customer's email address and/or phone number. Some services claim a 40% success charge per unit but nearly arewell below this.
It's a bad thought to contact these customers direct once you go their email just these services can be used effectively to remarket to customers on Facebook/Google/etc. with minimal chances of beingness caught from Amazon.
Account Suspension Run a risk Level: Medium
#4Blackness Hat Tactic #4: Using Zombie Accounts to Become False Reviews (Brushing)
Amazon has a serious result, particularly amongst Chinese sellers, with imitation reviews. This is washed on a LARGE scale to accrue dozens or hundreds of imitation reviews. Essentially these services use faux Amazon accounts to purchase a seller's products and and then get out fake reviews. This sophistication of these services is mind blowing. Prices range from $1-3 per review depending on the likelihood of these reviews to be detected by Amazon.
Amazon is playing a constant game of whack-a-mole to fight against these fake reviews and they are becoming increasingly better at detecting these fake reviews and suspending sellers permanently who use them. However, you don't demand to dig to find a lot of sellers still using false reviews with impunity.
Business relationship Suspension Take chances Level: Very Loftier
#vBlack Chapeau Tactic #5: Bribing Amazon China Employees to Delete Negative Reviews
Amazon besides has a serious problem right now with employees accepting bribes from sellers to perform a number of nefarious tasks including deleting negative reviews. I am serious – this happens on a relatively large scale, especially amongst Chinese sellers. According to cost sheets I have viewed from Chinese vendors, Amazon review deletion services charge effectually $300 per review deletion so it is not cheap.
Business relationship Suspension Take a chance Level: Extremely Loftier
Review Maintenance: Review Upvoting, Review Removal, etc.
There are a few other things you can exercise to better your review contour, some white hat and some blackness hat.
Review Upvoting
Do y'all have a terrible 1-star review that is the get-go review being displayed? While yous may not be able to remove it, you can upvote your elevation reviews to increase their visibility and subtract the visibility of the negative reviews.
Amazon normally displays the nearhelpful reviews at the elevation.
You tin can enquire friends and family to upvote (re: mark asHelpful) a meridian review. There are also services that volition upvote reviews for around $0.50-$1.00 per upvote. This is not TOS-compliant but also something Amazon does not announced to be monitoring vigilantly.
Even more black hat, in 2019 there are reports that a large number of Abuse reports for a particular review will automatically trigger that review being removed.
Review Removal
Believe it or not, Amazon volition actually remove negative reviews in certain circumstances.
The easiest reviews to get removed are ones that contain offensive language (swearing, racist terms, etc) or URLs.
All the same, recently, Amazon is also willing to remove reviews that are entirely fulfillment based for products fulfilled past Amazon. If requesting this type of removal simply open up a case within Seller Central, requite a link to the review and clearly state the reason that you are requesting removal. Amazon loathes to remove reviews but it'south worth trying, even with a depression success rate.
Conclusion
The landscape for obtaining reviews on Amazon has completely changed in the final year. Launching products has gotten considerably harder merely this can actually be a good affair for many sellers as it keeps out a significant portion of the contest.
What is your review strategy for launching a production? Practice you have any tactics non mentioned hither? Please share in the comments below.
Source: https://www.ecomcrew.com/how-to-get-amazon-reviews/
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